In this video by AJ Bell Investcentre, Ross Mould discusses Fundsmith, its strategy and the type of companies it invests in and why.

This week Ben Gutteridge interviews internationally acclaimed money manager Terry Smith, Chief Executive & CIO of Fundsmith. First on the agenda is Fundsmith’s Investment Philosophy which governs the decision making process but also shows clear differentiation from the competition.

When Terry Smith launched his boutique back in 2010 not everyone was convinced he could make it in the funds world.

Fundsmith today announces that personal finance and investment publication, Money Observer, has awarded the Fundsmith Equity Fund (“Fundsmith Equity” or the “Fund”) a Rated Fund status. Money Observer has also included Fundsmith Equity in three of their model growth portfolios, recognising the Fund’s “impressive performance”.

If you are wondering how to put together a portfolio of equity investments, you could do worse than visit the website for Fundsmith and download lots of relevant documents. These will give you an insight in a particular type of equity investing that I will caricature as ‘Buffett Mk 2.0’.

The outspoken chief executive has delivered table-topping returns with only a little tinkering on his £1.5bn Fundsmith fund.

Investors in Fundsmith Equity, managed by the forthright Terry Smith, have plenty of reasons to be cheerful. On 1 November 2013, its third anniversary, the global equities fund had powered to a total return of 61.2 per cent, placing it fourth among 244 funds in the Global growth sector, and beating the MSCI World index by nearly 20 percentage points.